Design & Branding / 03

Brands that stick.

Not another logo fragment. An identity system that works on the website, in the product, on Instagram, and on a business card.

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PROBLEM

Most brands look the same.

Sans-serif headline. Minimal logo. Palette from Behance top 25. Result: your site is indistinguishable from 50 competitors, and the customer doesn't remember the name.

A good brand isn't taste. It's a system. Type, color, tone, patterns, elements — all working together, recognizable in milliseconds. Competitors copy the surface; systems are hard to copy.

APPROACH

Positioning first, identity second.

  1. / 01

    Research

    Who are the competitors? How do they look? Where are the gaps? Who's the target customer and what matters to them? Without this, design is a lottery.

  2. / 02

    Positioning

    One sentence that separates you from everyone else. The brand is built around it.

  3. / 03

    Identity system

    Logo, type, palette, patterns, icons. All in one document — a brand book the team actually uses.

  4. / 04

    Application

    Website, decks, social, product, packaging — all in one system. Not «made the logo and forgot».

WHAT YOU GET

A brand book — not three images.

Logo + marks

Primary + variants for dark, mini version, favicon, app icon.

Typography

Type pair (display + text), typographic grid, heading rules.

Palette + tone

Primary + accent colors, light/dark usage, accessibility contrast.

Templates

Decks, social, email signature, favicon, OG images, business cards — print-ready.

Brand book

PDF + Figma library. Team picks it up without you.

Site application

If we're also doing the site — it ships in the new system. If you have an existing site — separate audit + redesign.

FAQ

What gets asked.

How much does it cost?
From $2.5K for logo + base identity. From $6K for full branding with product design. Complex brands: $10-20K.
How long?
Logo + base: 3-4 weeks. Full brand: 6-10 weeks. Not 3 months like big agencies.
I have a logo but don't like it — what then?
Rebrand. Sometimes we improve the existing one, sometimes we start over. Depends on what's worth saving.
Can I just buy the logo?
Technically yes, but don't. A logo without a system is decoration. Minimum we do: logo + type + palette + 3 application examples.
Can you make it look like X?
We show 2-3 directions during positioning. Then iterate. We don't do «like Apple» or «like Linear» — copying doesn't work.

Want a brand people remember?

30 minutes, free. Show us what you have — we'll say what works, what doesn't, and whether it's worth redoing.

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